Privacy Policy

Go Cotswolds Ltd. Privacy Policy

Like most companies, Go Cotswolds collects, processes and uses certain items of personal data that we deem necessary to conduct our business with you through your use of this website and the websites of partner agencies. We have created this Privacy Policy because we want you to be clear about what items of data we collect from you, how we collect them, how we process and store them, and what we do with them, so that you can continue to use this website confident in the knowledge that your personal data will not be used for any purpose you are not happy with.

First things first…

Go Cotswolds is the data controller (referred to as “we”, “us” or “our” in this Privacy Policy). We are responsible for your personal data. We adhere to the Data Protection Act 2018, which is the implementation of the UK General Data Protection Regulation (UK GDPR). 

Please help us to keep our records up to date by letting us know if your personal information changes – please email any updates to us at

Who we are

  • Our legal company name is: Go Cotswolds Ltd.
  • Our website address is:
  • Our registered address is: 26 Roman Way, Alcester, Warwickshire B49 5HB, UK (please note this address is for correspondence only). 
  • Our email address is:
  • Our telephone number is: +44 (0)7786 920166

What do we mean by “personal data”?

“Personal data” means any information that can be used to identify a living person. Examples include your name, address, email address, telephone number, demographic information and other personal information. It does not include anonymised data.

Through your use of this website, partner websites, email, telephone or contact form correspondence, we may collect, process and store: your name (and the name(s) of your client(s), or other people in your travelling party, where appropriate), your email address, telephone number, address, company name, website address. 

Sensitive data

“Sensitive data” includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation or gender identity, political views, trade union membership, health status or conditions, genetic or biometric data, criminal convictions and offences. We do not and have no need to collect, process or use such sensitive data.

How we collect your personal data

Bookings, purchases and enquiries

Go Cotswolds collects personal data that it is submitted by visitors to our website; for example, if you make a booking, purchase a product, or submit an enquiry via the contact form on our website, we will collect certain information that helps us to process and communicate with you about your booking, purchase or enquiry.

Certain data may also be collected via our website or other online services by way of cookies, analytics services and similar technologies. Please see our Cookie Policy below for more details.

We may receive personal data in cases where enquiries, bookings or reservations are made using a service other than the Go Cotswolds website; for example, by telephone, email, a tourist information centre, referral from other companies or agents, or via approved ticket resellers such as Tripadvisor, Viator, Get Your Guide or Tourism Exchange GB.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Visitor comments may be checked through an automated spam detection service.


This site may include embedded content (e.g. videos, images, articles, etc.), links to third party websites, plug-ins and applications over which we have no control in terms of privacy and data sharing. We may also receive data from third parties such as analytics providers such as Google; advertising networks such as Facebook; search information providers such as Google; and providers of technical, communication and payment services, such as data brokers or aggregators. Clicking these links or using these applications may allow third parties to collect or share data about you. Please read the privacy policy statements made by each of these third parties when using their services.


We use cookies and IP addresses to obtain non-personal data from our online visitors so that we can provide them with the best possible online experience. Cookie technology also helps us to deliver content tailored to visitors’ interests. If you do not wish to allow us to use cookies during your visit to the Go Cotswolds website, please disable cookies in your internet browser; however, doing so may cause some parts of this website to become inaccessible or to function incorrectly.

Affiliate links

We occasionally use affiliate links on our website, which are clearly denoted by an asterisk (*) after the link. If you click an affiliate link and make a purchase from that page, we earn a small commission for referring you to that sale – thanks for your support! Purchases made through affiliate links are no different in price to purchases made organically, and we never recommend any business or product we don’t think are genuinely great!

How do we process and use your data?

For communication purposes

When you contact us, for example by sending us an email, submitting a message via the contact form on our website, telephoning us, sending a message via social media, or using SMS or a messenger service, we process data such as your name, address, email address and telephone number so that we can communicate with you, keep records about your enquiry or booking, and so that we are able to pursue or defend any legal claims.

For contractual purposes

When you make a booking or purchase through the Go Cotswolds website, we process customer data including your name, title, billing address, email address, phone number, contact details and purchase details, which are necessary for us to receive and validate your payment, to enter into a service contract with you, and to keep records of such contracts. We do not collect, process or keep your credit/debit number or your CVV number. All payment information is processed and handled by our third-party payment handling systems, Stripe or PayPal. 

For administration purposes

We process user data about how you use our website or other online services that connect to our website (for example social media services). We do this so that we can properly administrate our website and online services, ensure that our website is kept secure, and to maintain back-ups of our website and/or databases in the event of website failure so that we can continue to operate our business effectively.

For technical purposes

Through our use of analytical services we process technical data that provide us with information about how you use our website and online services. These data include things like your IP address, which Internet browser you are using, how long you spend on each page of our website, which pages you visit, the order in which you navigate through the pages of our website, how many times you visit our site, which time zone you are on, and which devices you use to access our site. We process this data to administer and safeguard our website and business, and to analyse the ways in which visitors use our site and services so that we can deliver relevant content, implement changes that improve the user experience and develop our marketing strategy.

For marketing purposes

To help grow our business, deliver effective services to our customers, and in line with Privacy and Electronic Communications Regulations, we may send marketing communications to you if you made a purchase or have asked us for information about our goods and services and you have expressly given your consent to receive such communications. You may opt-out of these marketing communications at any time by using the unsubscribe link provided in the email, or by making a request in writing to

Under these regulations, if you are a limited company we may send you marketing emails without your consent, but you remain free to opt-out at any time as described above.

We will always obtain your express consent to share your personal data with third parties for their own marketing purposes, and you can always opt out of these third party communications at any time by contacting us or the third party concerned.

Opting out of receiving marketing communications does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

How long do we retain your data?

We only retain your personal data for as long as is necessary to fulfil the purposes for which we collected it in the first place, including for the purposes of satisfying any legal, accounting, or reporting requirements.

We may continue to use personal data indefinitely and without further notice to you so long as it is in an anonymised form for research or statistical purposes.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

Disclosure of personal data

We never sell the personal data you voluntarily provide to us. We may share your personal data for specified purposes and in accordance with our instructions with:

  • IT and administration services or payment processing services such as Stripe or PayPal
  • Professional advisers including lawyers, bankers, auditors and insurers
  • Government bodies that require us to report processing activities.
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.
  • Where personal data is shared with third parties, we insist that the third party privacy policy protects and respects the security of your personal data and treats it in accordance with the law.

Your data protection rights

Under data protection law and this privacy policy, you have rights including the right to:

  • Access – You have the right to ask us for copies of your personal information.
  • Rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
  • Erasure – You have the right to ask us to erase your personal information in certain circumstances.
  • Restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
  • Data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the ICO if you are unhappy with how we have used your data.

  • The ICO’s address is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, UK
  • ICO Helpline number: +44 (0)303 123 1113
  • ICO website: