Like many people, Tom and I have been thinking a lot about what we can do to reduce our impact on the environment.

Our local council here in Stratford-up on-Avon has joined central government in declaring a climate emergency, yet there seems to be depressingly little practical action, aside from endless talks, meetings, summits and ‘promises’ with depressingly far-off deadlines. 

Doing what we can at home

At home, we are making changes – and while they may only be small, we are doing what we can to be more sustainable and kinder to the planet. We recycle. We compost. We use our local zero-waste shops. We borrow or buy second-hand wherever possible. 

Doing what we can with Go Cotswolds

We’re making a few changes to Go Cotswolds, too. While we would love to use electric minibuses instead of our diesel-powered vehicles, unfortunately there is currently no such thing.

Until the technology needed to battery-power and recharge a heavy passenger-carrying vehicle becomes commercially available and affordable, we’re looking at other ways to promote responsible, sustainable tourism. 

The Good Journey mark

Last week we posted about our involvement in the Caring for the Cotswolds scheme, in which donations from our customers, and from our own coffers, are pooled into a fund to support local conservation and heritage projects.

Another thing we’ve done recently is to sign up as a member of Good Journey, a not-for-profit organisation that works to promote car-free travel.

Attractions and destinations displaying the Good Journey mark demonstrate their commitment to reducing car traffic by offering exclusive discounts and offers to visitors who reach them without using a car.

Blenheim Palace and Westonbirt Arboretum, for example, are offering discounted entry to car-free visitors, while Go Cotswolds customers who join one of our tours without using a car will be offered a free drink – all you need to do is quote ‘Good Journey’ when you book direct through our website. 

Making car-free travel the norm

By offering a hotel pick-up service in Stratford-upon-Avon and a pick-up/drop-off point at Moreton-in-Marsh rail station, it’s very easy to join a Go Cotswolds tour without a car. Many of our customers do this already, which is fantastic – thank you!

But we hope that by displaying the Good Journey mark, we and other tourism companies, attractions and destinations can help to take even more cars – and their emissions, and the traffic – off the road. Let’s make as many journeys as possible a Good Journey!